A collection of past work — from branding and social to web design and PR. Filter by service or industry, then tap any card to dive in.
Rebuilt GoIT Romania's blog from a random posting habit into an SEO-driven funnel that fed the free product and warmed readers into qualified leads.
Owned the social launch of GoIT Romania from zero, with a different angle per platform — and within six months 15% of all leads were coming through social.
Replaced GoIT's linear lead path with a segmented system of cold, warm, and buyer-intent funnels — plus a cross-promotion loop that recycled non-buyers between products.
Built CBNAgro's Google Ads program from scratch in a niche so narrow that Keyword Planner returned no data — and created the dataset that made bidding decisions possible.
Split CBNAgro's social media into a friendly Facebook play for small farmers and a formal LinkedIn play for traders and silo producers — each with its own goals, KPIs, and tone.
Drove cost-per-click and cost-per-mille down dramatically by treating Meta as a foot-traffic channel — and used in-venue QR codes to build a retargetable audience of actual customers.
Turned a missing-reviews problem into a retention engine: a QR-driven review reward, plus a daily-menu WhatsApp bot that quietly built an opted-in customer database.
Reversed a three-month open-rate decline across a US-politics newsletter portfolio by figuring out the audience wasn't gone — they were bored — and building a 7-day evergreen follow-up sequence around their old favourite stories.